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Once you鈥檝e identified an opportunity area, how do you generate great ideas? In this module, you鈥檒l learn the thrills and challenges of ideation. We鈥檒l start with the two common pitfalls to generating good ideas: fixation and judgment. We discuss rules to follow including getting every idea out regardless of whether it鈥檚 good or bad and techniques for building on ideas. Through concrete examples taken from the field, we鈥檒l cover five popular ideation techniques that designers use when they have a problem they want to solve. We鈥檒l also discuss who to include in the brainstorming process and why. We鈥檒l conclude with a discussion of how to choose which ideas to pursue and which ones to leave on the table. We hope you'll take away a newfound appreciation for all of the different ways you can generate ideas within an opportunity area and how different techniques and configurations will influence the types of ideas you generate.

After you鈥檝e collected all of this new and exciting information, what do you do with it? How do you aggregate the data? Find connections and tensions? Move from what people say to what it means? Evaluate its usability? In this module, you鈥檒l learn how to make sense of the rich data you collected and how to turn it into actionable insights that will lead to meaningful new experiences. We鈥檒l start by looking at how to organize all of the data and photos you鈥檝e collected and then we鈥檒l discuss four common synthesis techniques that designers use: personas, journey maps, diagramming and the 2x2 matrix. After making sense of the data, you鈥檒l be able to identify clear opportunity areas for design including a focus, stakeholder, a need, and an actionable insight. With each technique, I鈥檒l share a real world application so you can get a sense of how designers use these tools. By the end of the lesson, I hope you鈥檒l feel confident in your ability to take lots of disparate bits of data and turn them into an actionable opportunity area for design..

After you鈥檝e gone through the ideation process, how do you make your ideas tangible so that you can test them with others and answer critical questions necessary for pushing your idea forward? To help you make ideas real, our final lesson will introduce you to the rules of prototyping including building ideas quickly, making a lot of prototypes, and providing only essential details. We鈥檒l discuss questions you鈥檒l want to ask when testing your idea with different people. You鈥檒l learn the importance of making many prototypes so as not to get attached to any one idea and so you can pick the parts that work best for each idea. Through rapid iteration and testing, you will more quickly get to a meaningful and accessible experience that you will be proud of. We鈥檒l conclude with four popular forms of prototyping including storyboards, role-plays, walkthroughs and touch-points 鈥� all forms of prototyping you can do with materials you can find around your home. No coding needed! What I hope you'll take away from this lesson is a love of making ideas tangible to answer specific questions and how different forms of prototyping will influence the questions you can answer. So we can take all of those ideas written on sticky notes and make them real!