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Learner Reviews & Feedback for Artificial Intelligence in Marketing by University of Virginia

4.6
stars
291 ratings

About the Course

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries. You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing....

Top reviews

HP

Jun 8, 2021

Amazing content and superb delivery by Raj. This was my introductory course in AI and all the concepts were explained really well by Raj in easy to understand language. Thank you !

TP

Sep 9, 2024

It was a very insightful journey I had by taking this course. The content was to the point and I liked the part were it asked us to reflect on each lessons.

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26 - 50 of 85 Reviews for Artificial Intelligence in Marketing

By andres c

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Oct 20, 2024

Excellent Course, it combines real cases with theory as well as robust insights. I definitively recommend it. The professor explain the topics in a simple and clear way.

By Tiya P

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Sep 10, 2024

It was a very insightful journey I had by taking this course. The content was to the point and I liked the part were it asked us to reflect on each lessons.

By Yash G

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Apr 10, 2023

It was a really good and helpful course. I learnt about the use of Artificial Intelligence, algorithms, data, networks and their applications.

By Iris G S M

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Jan 24, 2025

Un curso s煤per pr谩ctico, con mucha informaci贸n valiosa. Adem谩s, las explicaciones de Raj son s煤per interesantes; denota mucho conocimiento

By Morteza A

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Nov 28, 2023

Awesome course. Weel-designed, the content is quite informative. Please do a specialization in the fields of "Marketing" and "Finance".

By Stuart B

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Oct 24, 2023

Great materials, easy to follow and explanation of complex subject matter by using real life examples is of huge benefit

By Marc M

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Jan 14, 2025

tr猫s int茅ressant et didactique, je le conseil fortement. very interesting and educational, I highly recommend it

By Patricia C

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Mar 7, 2025

Well structured and dynamic course, gives you a good basis to integrate AI new reality into marketing.

By Tania P

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Jan 18, 2025

Great course. AI concepts presented in a good way and good examples from different industries.

By Snigdha S

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May 26, 2022

Perfect course for creating a strong base for understanding AI in Mkting.

By Viktoria Y

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Jan 25, 2025

袚邪褉薪懈泄 泻褍褉褋. 袘邪谐邪褌芯 锌褉懈泻谢邪写褨胁. 袉薪褎芯褉屑邪褑褨褟 蟹屑褨褋褌芯胁薪邪. 袛褍卸械 褋锌芯写芯斜邪胁褋褟.

By Tomas P

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Mar 19, 2024

Muy buen curso para principiantes e iniciar en el mundo de la AI

By Ryan J S R

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Feb 5, 2025

Amazing Raj. Your enthusiasm on the topic is really appreciated

By nilce v v l

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Jan 15, 2024

I loved it, it helped me to have more clarity in some concepts.

By Krista A

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Mar 22, 2025

Very informative and useful information throughout the course!

By Esmeralda B

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Aug 16, 2024

este curso fue genial , me gusto lo que aprend铆.

By Stephen P

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Jul 5, 2024

Excellent, Professor Raj used real-life examples.

By Ambrish s

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Jul 16, 2023

great learning experience with professor Rajkumar

By yepin S

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Feb 17, 2023

A valuable course for marketing data scientists.

By Fabrizio R

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Apr 15, 2024

Very very interesting and usefull. Thanks Raj !

By Victor J G D

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Mar 12, 2025

Excelente para iniciar en el mundo de la AI

By Gadaa F

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Apr 14, 2022

it was a very interesting class!

thank you

By Zhang W

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Dec 20, 2021

clear concepts and operational procedures

By Rebecka L

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Dec 12, 2024

Thank you 糖心vlog官网观看 Team and Raj for all!

By Manas R

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Aug 23, 2024

easy and to the point way thanks prof