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Back to Digital Product Management: Modern Fundamentals

Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,287 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you鈥檇 talk to a customer somewhere in there and they鈥檇 tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It鈥檚 not a simple job or an easy job, but it is a meaningful job where you鈥檒l be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA鈥檚 Darden School of Business. The Batten Institute鈥檚 mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

JB

May 20, 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

RA

Feb 16, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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501 - 525 of 1,384 Reviews for Digital Product Management: Modern Fundamentals

By Melissa T

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Oct 8, 2020

Un muy buen curso en verdad, las explicaciones fueron claras y concisas, con ejemplos f谩ciles de entender

By Prashanth C

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Nov 14, 2019

Excellent content, very effective teaching and apt interviews with relevant and hands on industry experts

By Calvin L H F

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Nov 9, 2019

Ein sehr ausf眉hrlicher und hilfreicher Kurs um in die Welt des Digitalen Produktmanagements einzutauchen.

By Bash N

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Sep 2, 2017

A great course on Product Management. I learnt a lot of new concepts and provided me with a lot of tools.

By David M

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Oct 29, 2023

A very practical course that improves a product manager approach to his role and attain better outcomes.

By John H Y

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Oct 5, 2020

Excellent introductory course with real-life concepts and tools/processes that product managers can use!

By Saud R

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Aug 13, 2020

Really amazing course and i have enjoyed a lot .Hope it will give me a lot of help in my future planning

By Paulina C y C

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Jun 27, 2020

Great introduction to product management, with lots of examples and applications of agile methodologies.

By Yurii T

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Jun 5, 2020

Lots of useful information! This course gives many interesting tools and techniques to try in the field!

By cyril l

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Oct 6, 2022

Love it, discover many useful theories and models. I just wished I had done it before. (I am not a PM)

By Steve H

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May 12, 2021

Great course with excellent resource section that allowed greater depth of learning. Excellent overall.

By Marcus F

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Apr 7, 2021

Very good compact course that let you learn a lot about the fundamentals of digital product management.

By Daniel T

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Dec 30, 2020

Very good introduction, and explanation of the key concepts and work of the modern-day product manager.

By Masfiq a C

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May 25, 2020

Very effective course and the instructor was very knowledgeable and provided a wealth of information.

By Pramod K

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Apr 14, 2019

It is an excellent course for newbies. It gives kick start to start start career in Product management.

By Srdjan C

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Feb 11, 2019

Good content, nice presentation and enough material to get you to understand basics of prod management.

By Paul W

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Apr 9, 2018

Really nice course. A lot to learn and I hope to find more courses adjacent to this one from Alex soon!

By Karel B

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Oct 26, 2020

There are complex concepts described in a very simple manner. Very helpful for beginners in the topic.

By MONIQUE R

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Jul 27, 2020

Very usefull and interesting course.Thanks to Alex Cowan teaching in a very lively and effective way.

By Amir R K P

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Jan 18, 2020

this has been an amazing course. I wish the definitions and examples were refined maybe in a handbook.

By Bharath N

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Sep 18, 2017

Insightful, relevant and conceptually clear. The real life case studies with Google, LinkedIn, eBay we

By 袙邪褋懈谢懈泄 袩

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Mar 26, 2022

Excellent course! I really liked the way they give information and invited guests. Thank you teacher!

By Rajesh R

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Jul 11, 2020

Wonderful course, recommend every manager to go through it for over all product management knowledge.

By Pierre U

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May 8, 2020

This course consists of didactic and case scenario components which makes it relevant and digestible.

By Ismail H

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Jun 5, 2022

It is a very useful course that will go a long in helping product managers eexceution of their role.