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Back to Digital Product Management: Modern Fundamentals

Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,287 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you鈥檇 talk to a customer somewhere in there and they鈥檇 tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It鈥檚 not a simple job or an easy job, but it is a meaningful job where you鈥檒l be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA鈥檚 Darden School of Business. The Batten Institute鈥檚 mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

JB

May 20, 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

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951 - 975 of 1,384 Reviews for Digital Product Management: Modern Fundamentals

By Bassam K S

鈥�

Sep 9, 2024

one of the best ever

By MUNIRAH A M A M A M A

鈥�

Nov 27, 2023

丿賵乇丞 賮賷 賲賳鬲賴賶 丕賱乇賵毓賴

By Camila A

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Aug 2, 2022

Loved the frameworks

By Blauth W

鈥�

Apr 19, 2022

The best course ever

By Harshita V

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Sep 20, 2021

enriching experience

By Henrik H

鈥�

Aug 14, 2020

great tools and tips

By Divine C

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Aug 8, 2020

Nice User Experience

By Surat Y

鈥�

May 5, 2020

Best learning course

By Rodrigo d S M

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Jun 21, 2022

Alex is fantastic!

By Amanda L F

鈥�

Jul 20, 2021

An excellent course

By Vaibhav P

鈥�

Apr 4, 2021

Amazing Course ..!!

By Christopher W

鈥�

Nov 24, 2020

Really good course.

By ULAGANATHAN K

鈥�

Jul 25, 2020

Very useful course.

By NICOLAS M L L

鈥�

Jul 24, 2020

good course, thanks

By Matheus N

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May 26, 2020

excellent professor

By Suruchi S p

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May 2, 2020

This course is best

By Ahmed M M M S

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Sep 18, 2019

A good way to start

By Christine L C

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Oct 1, 2018

Great material! TY!

By Jiffara A L

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Oct 15, 2024

Interesting course

By Kyriaki P

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Jul 26, 2021

Very useful course

By Hasnain

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Sep 3, 2020

Amazing and simple

By G眉rkan P

鈥�

Oct 31, 2019

exceptional course

By Rafael R P

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Aug 7, 2019

Really really good

By 袚 袗 袦

鈥�

Feb 27, 2019

Best ever! thanks!

By Prakash K S

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Oct 22, 2022

Excellent course