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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,440 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SS

May 14, 2020

Thank you so much for making it really easy to understand the analytics and make marketing easier for me to understand. I have successfully completed this course and also understand most of it.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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726 - 750 of 1,837 Reviews for Marketing Analytics

By Catherine R M

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Aug 14, 2020

Great professor , truly blessed individual with an art of teaching

By Tisha C

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Jul 24, 2020

this cource is very nice . i really enjoy study style of coursera.

By Syed M A

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Jul 11, 2020

I REALLY ENJOYED THE COURSE IT WAS FUN LEARNING AND I LOVE IT !!!!

By ISHITA P

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Jun 3, 2020

Instructor is very good, plus short videos make course easy going.

By Soman P

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Jun 1, 2020

Very relevant to current times and well explained by Professor Raj

By Kasmi T N

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May 13, 2020

This is a great course and very grateful to learn a lot of things.

By Aanchal B

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May 9, 2020

Excellent Course! I learned a lot! We had an amazing professor too

By Monisha s

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Oct 22, 2019

It was a paradigm shift to know what Marketing Analytics realy is.

By Abdul w

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Feb 12, 2021

I would rate highest because the instructor is very knowledgeable

By mayukh m

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May 24, 2020

Challenging yet insightful course. The squash classes were great.

By Farshid N

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Jul 6, 2018

Organized, easy to understand, smooth flow, well-thought through.

By Muhammad Z A

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Nov 17, 2022

A great course to get foundational knowhow of digital marketing

By Pyi H

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Nov 29, 2020

The course offers the insights of marketing analytics framework.

By Olga T

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Nov 23, 2020

Thank you! It was a smart and challenging course!I learned a lot

By 321923601022 V H N

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Sep 16, 2020

Marketing analytics is good topic to learn and get the knowledge

By Diego G J G

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Sep 1, 2020

Un curso muy excelente, muy complementario en todos los apsectos

By anushika m

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Aug 12, 2020

the concepts are explained simply and clearly. excellent course!

By Janine C

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Aug 4, 2020

Prof. Rajkumar Venkatesan explained the topics clearly! Superb!

By Sanjay S

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Jul 22, 2020

very informative and easy to understand to all level of students

By AJITESH T

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Jun 7, 2020

The course was overall very informative and precisely delivered.

By Karla B E L

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May 25, 2020

It was a great course!!!! Vey useful!!!! Thanks!!!!! Yeah!!!!!

By Sunil P

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May 6, 2020

Course was really interesting and provided a lot of new concepts

By Neeraj G

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May 23, 2019

Course is divide into 5 modules, and explain everything briefly.

By D V S k

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Aug 1, 2018

Made Marketing Analytics simple straight forward and interesting

By Bao V N

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Jul 16, 2017

it is one of the best online courses I have ever participated in