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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,440 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SS

May 14, 2020

Thank you so much for making it really easy to understand the analytics and make marketing easier for me to understand. I have successfully completed this course and also understand most of it.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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1326 - 1350 of 1,837 Reviews for Marketing Analytics

By RAVI K

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Aug 17, 2020

Excellent

By juanaramburu

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Jul 27, 2020

excellent

By Nyambura K

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Jul 25, 2020

Excellent

By DEBASISH B R C

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Jul 19, 2020

Excellent

By YOUSSEF E M

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Jul 10, 2020

i like it

By Kukuh

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Jul 10, 2020

Very Good

By ABDUL M A

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Jun 28, 2020

VERY GOOD

By Aashutosh k

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Jun 25, 2020

very nice

By Rahul Y

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Jun 20, 2020

excellent

By Utkarsh K j

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Jun 15, 2020

Nice work

By RIYASKHAN Z

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Jun 5, 2020

Fantastic

By VIDHYA P

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Jun 4, 2020

Excellent

By J

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Jun 2, 2020

EXCELLENT

By Prem K B

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May 31, 2020

Very nice

By Shivam Y

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May 29, 2020

Excellent

By AMIT P

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May 25, 2020

satisfied

By Akshay A 4 B C E

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May 24, 2020

Great one

By SANTOSH K

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May 22, 2020

Very good

By SABIL C

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May 19, 2020

excellent

By Mohammed S S

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May 14, 2020

Excellent

By Rizky A R

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May 11, 2020

Very good

By NYEIN K K Z

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May 4, 2020

Very good

By SUBHAM P

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May 4, 2020

excellent

By SUSANTA B

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May 4, 2020

thank you

By Anupal A

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Apr 26, 2020

Excellent