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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,204 ratings

About the Course

The 鈥淲hat Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won鈥檛 just tell you how to grow your professional persona using social 鈥� you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization鈥檚 staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

DM

Mar 20, 2017

It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!

NR

Mar 30, 2019

I highly recommend this course. Learning the fundamentals of social with professor Randy certainly help me understand in-depth entire body of what it means to be social on various digital platforms!

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May 30, 2025

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May 7, 2020

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By Meshal F A

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Oct 6, 2019

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By Mehmet U

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Dec 17, 2020

Yes

By Randy M

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Nov 11, 2020

a++

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Aug 3, 2018

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