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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,221 ratings

About the Course

The 鈥淲hat Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won鈥檛 just tell you how to grow your professional persona using social 鈥 you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization鈥檚 staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

DM

Aug 7, 2017

Very engaging and thoughtfully presented overview and introduction to the course offerings. Had my first big AHA moment which completely validated my decision to enroll/pay for the course.

NG

Nov 30, 2015

I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.

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951 - 975 of 1,094 Reviews for What is Social?

By Narcis S

Oct 27, 2015

Very interesting and great way to learn the basics of marketing of the new ear.

By LO S W

Jun 29, 2020

Provided quite a lot of useful tips and basic knowledge for social marketing.

By Aria A

Jul 24, 2017

I personally learned a lot from this course. I can't wait to see whats next.

By SomeWeaIn T

Oct 6, 2016

Very in-depth and in-deep into Digital Marketing. Great Lecturer, Great Job

By 脕lvaro M F

May 14, 2020

Very interesting course. I believe this will help me a lot on my future!

By Todd S

Oct 16, 2020

Very helpful start into understanding that social goes beyond Facebook

By Davide P

Mar 27, 2017

it is a good basic course. It is not so complicated, it is interesting

By Cyndi B

Oct 16, 2015

Very good basic overview of social and how it impacts all businesses.

By Fortune S

Mar 17, 2022

Great course to begin understanding social media use in business.

By Subhankar P

Oct 4, 2015

Awesome course. Exams could have been a little tough to pass....

By Jose A B

Jan 24, 2016

Muy bueno. Falto promover m谩s interacci贸n entre los compa帽eros.

By Beth B

Dec 24, 2015

It was a little short, but packed with good and practical info!

By Jai D

Apr 12, 2020

I have

learnt a lot by enjoying the lectures its really good!!

By Marlene B

Sep 19, 2016

I like this course very much. Valuable materials and insights.

By curt k

Apr 29, 2020

Just started 糖心vlog官网观看, so much to learn. I love it so far!

By oliver j

Aug 21, 2016

The course gives great insight to Social and Social Media

By Shelli K

Dec 5, 2015

Great class to start in on overview of social marketing.

By SHAMIK G

Dec 4, 2015

I learnt a lot...Kudos to NW University and Randy Helvec

By anusha n

Aug 31, 2021

learned so many great things with better understanding

By Deleted A

Feb 24, 2017

Excellent introduction, with good speakers and slides.

By Rodney L M

Feb 25, 2018

I could have used a little more support and feedback.

By Gagan J

Feb 1, 2016

insightful , gives a good brief of the use of social

By Brian H T K

Jan 9, 2018

A new perspective on communities over the internet.

By rohit b

Nov 27, 2016

Nice introduction to tools , social media coverage.

By Oabona L

Oct 11, 2024

Very informative and less intricate to comprehend