This course is your gateway to mastering digital marketing. You鈥檒l learn how to define your audience, build digital campaigns, and measure performance using top marketing tools. Whether you鈥檙e pursuing a career in B2B digital marketing or looking to understand strategy, this hands-on experience with Adobe Express will equip you with actionable skills and a certificate to validate your expertise. What you鈥檒l learn by the end of this course: Craft a winning digital marketing strategy: Learn how to build and execute a comprehensive digital marketing plan that aligns with business goals and drives measurable results. Design and optimize marketing funnels: Master the art of planning and executing marketing funnels that convert leads into loyal customers. Identify and engage your target audience: Learn how to define your ideal customer profile, segment your audience effectively, and craft compelling marketing messages that resonate with the right people. Create and automate content with Adobe tools: Discover how to streamline content creation and automate workflows using powerful, professional Adobe solutions.