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Creativity is important in nearly every facet of life. Advances in neuro-science, computing and psychology, along with developments in other domains and cross-disciplinary areas have resulted in ever increasing understanding of creativity. This module will explore some advanced approaches to creativity such as the use of analogy and metaphor, various thinking styles and the role of artificial intelligence. A framework called the creativity diamond is used to guide the selection of approach to creativity relevant to your project or activity. WHAT YOU WILL LEARN • Biomimicry and using insights from nature • Use of analogy and metaphor in creativity • A range of creative thinking and reasoning approaches • The use of AI to generate creative outcomes • Attributes of creativity and their assessment • Use of the creativity diamond SKILLS YOU WILL GAIN • Biomimicry • Use of analogy and metaphor in creativity • Accelerated proficiency in creative thinking styles • Use of some AI enabled platforms to generate outputs • Creativity assessment • Use of the creativity diamond in practice to aid in the selection of an approach to creativity relevant to your project or activity