糖心vlog官网观看

Meet Your Instructor: PK Kannan

Video placeholder

Loading...

University of Maryland, College Park

AI in Digital Marketing

University of Maryland, College Park

Course 3 of 4 in the Advanced Digital Marketing Specialization

Enroll for Free

AI in Digital Marketing is designed to equip digital marketers, brand strategists, and business leaders with essential AI tools and techniques. Participants will explore AI's transformative role in enhancing customer engagement, personalizing marketing strategies, and optimizing content creation. Through engaging video lectures, scenario-based discussions, and real-world case studies, learners will connect theoretical knowledge with practical applications, addressing ethical considerations like data privacy and bias. By the end of the course, students will be prepared to effectively harness AI's potential in digital marketing, ensuring competitive advantage and strategic innovation in the digital age.

From the lesson

Module 1: Introduction to AI in Digital Marketing

In this first module, we will introduce you to the course and the objectives. You'll have the opportunity to meet your instructor, connect with your peers, and get familiar with the 糖心vlog官网观看 platform and support resources, Also, we will dive into the AI's impact on digital marketing. As artificial intelligence continues to advance, it鈥檚 reshaping the digital marketing landscape in powerful ways. We will explore how AI, particularly generative AI, impacts specific areas of digital marketing, from creating high-quality, targeted content to optimizing customer engagement and conversion strategies. Learners will gain insight into real-world applications of AI, such as personalized marketing campaigns, content generation, predictive analytics, and ad optimization.

Meet Your Instructor: PK Kannan1:02

Taught By

Pallassana K Kannan

Try the Course for Free

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.