Artificial Intelligence (AI) is transforming industries by enhancing personalization and customer experience. This course, "AI's Existing Impact," delves into the benefits of personalization for brands, helping you distinguish between personalization and customization. You will learn to identify opportunities to leverage AI to support personalization efforts and understand different approaches used in implementing personalization algorithms. The course also covers content moderation challenges and helps you assess the tradeoffs between the benefits and risks of personalization algorithms in various contexts. You'll explore different approaches to building recommendation systems and learn how organizations can monetize these systems' results. Additionally, you'll uncover the shortcomings of recommendation systems, including their predictive limitations and societal effects. Explore how chatbots are built and how marketing organizations can utilize them to improve customer experiences. You'll assess the opportunities and challenges of implementing chatbots in marketing and understand factors affecting consumer acceptance of AI.
Chatbot Applications
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Skills You'll Learn
Algorithms, Customer Insights, Technology Strategies, Data Ethics, Customer Service, Customer experience improvement, Customer Engagement, Consumer Behaviour, Business Ethics, Artificial Intelligence, AI Personalization, Marketing, Automation, Social Media Content, Marketing Analytics, Return On Investment, Marketing Psychology, ChatGPT, MarTech, Personalized Service
From the lesson
Chatbots
Chatbots are becoming increasingly common tools in marketing. This module will review the applications of chatbots and the different ways in which they can be built.
Taught By
David Schweidel
Associate Professor of Marketing