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In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You鈥檒l get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you鈥檒l know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You鈥檒l understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.