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This comprehensive Analytics, ROI, and Evaluation program will equip you with the skills needed to excel in modern marketing. You'll learn to measure, analyze, and optimize marketing performance to drive engagement, conversions, and business success. By the end of this course, you will be able to: - Master KPIs and Metrics: Understand and apply KPIs and metrics to measure and optimize business performance across various marketing channels. - Optimize Marketing Funnels: Analyze and improve marketing funnels, using key models and metrics to enhance customer journeys and increase conversions. - Leverage Advanced Analytics Tools: Utilize tools like Crazy Egg and Google Analytics to gain in-depth behavioral insights and refine marketing strategies based on data-driven decisions. - Enhance ROI Calculations: Calculate and improve ROI across different campaign types, ensuring cost-effective marketing efforts that maximize returns. - Utilize Google Analytics 4 (GA4): Navigate and leverage the latest features of GA4, including setting up, tracking, and analyzing data to optimize website performance. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical skills in data-driven marketing and gain a competitive edge.