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This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. By the end of this course, you will be able to: - Understand Behavioral Marketing: Learn about different types, personalization techniques, and their significance in digital strategies. Understand behavioral analytics, customer lifecycle, buying stages, and the marketing funnel. - Develop Digital Marketing Strategies: Build comprehensive strategies for growth, including creating buyer personas, setting goals, and evaluating digital channels and assets. - Apply the RACE Framework: Use this framework to enhance customer engagement, drive conversions, and boost ROI. - Master Customer Lifecycle Management (CLM): Improve customer retention and maximize lifetime value through effective lifecycle management. - Adapt Post-Pandemic Strategies: Understand and implement marketing strategies that address the unique challenges and opportunities of the post-pandemic era. - Integrate Digital Marketing Elements: Combine various marketing components into a cohesive and effective digital marketing strategy. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.