The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence. After completing this course, you will be able to: - Describe the value of data storytelling and list best practices for preparing visualizations. - Identify popular visualization tools and advantages of each. - Identify common market channel strategies. - Describe the ANSOFF Matrix Model and choose a market strategy using ANSOFF Matrix. - Identify what campaign structures impact ROI and common pitfalls to avoid. - Assess and readjust ROI. - Identify the steps to plan and implement market campaign analysis. - Recognize the different models of multi-touch attribution and identify how to implement multi-touch attribution.
Selecting a channel strategy
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Skills You'll Learn
Data Ethics, Marketing Strategies, Key Performance Indicators (KPIs), Data storytelling, Data-Driven Decision-Making, Market Analysis, Marketing Channel, Performance Reporting, Data Quality, Marketing Effectiveness, Marketing Analytics, Return On Investment, Performance Analysis, Data Visualization Software
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From the lesson
Data-driven market strategies
In this module, you will examine common marketing strategies and learn how to leverage data-driven insights to drive market strategies using frameworks like the ANSOFF Matrix.
Taught By
Unilever Team