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Organizations can harness the power of causal inference through randomized field experiments, uncovering the true effects of interventions and enabling data-driven decision-making. In this course, we will delve into how companies are currently utilizing A/B testing. Additionally, we will explore the ethical considerations of conducting experiments and the econometric methods for analyzing causal relationships in observational data. Learning objectives: - Examine how companies are using field experiments for causal inference. - Analyze the ethical dimensions of field experiments. - Construct an issue tree for conducting randomized experiments about designing online referral bonus programs - Select a solution approach and define an experimental setup