Organizations can harness the power of causal inference through randomized field experiments, uncovering the true effects of interventions and enabling data-driven decision-making. In this course, we will delve into how companies are currently utilizing A/B testing. Additionally, we will explore the ethical considerations of conducting experiments and the econometric methods for analyzing causal relationships in observational data. Learning objectives: - Examine how companies are using field experiments for causal inference. - Analyze the ethical dimensions of field experiments. - Construct an issue tree for conducting randomized experiments about designing online referral bonus programs - Select a solution approach and define an experimental setup
Lessons from Microsoft Bing鈥檚 Story
Loading...
Skills You'll Learn
Business Priorities, Data Ethics, Research Design, Experimentation, A/B Testing, Business Analysis, Statistical Inference, Analytical Skills, Project Planning, Complex Problem Solving, Prioritization
From the lesson
Module 1: Overview of Causal Inference
Taught By
Soumya Sen
Associate Professor