Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?
Examples of Divestiture
Loading...
Skills You'll Learn
Marketing, Strategy and Operations, Leadership and Management, Entrepreneurship, Strategy, Finance, Sales
Reviews
4.8 (2,693 ratings)
- 5 stars84.40%
- 4 stars13.73%
- 3 stars1.26%
- 2 stars0.25%
- 1 star0.33%
MK
Apr 17, 2020
This was a great refresher and explained the basics of Corporate Strategy in very easy to understand and enjoyable manner. In nutshell,the course in very logical and serving its purpose fully.
AB
Jul 27, 2020
Very useful course to understand corporate strategy, identify portfolio and its diversification, divestiture. Learnt good theories with real examples. This would be very useful for my career.
Taught By
Bart Vanneste
Associate Professor