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Employer branding is a hot topic in today鈥檚 talent management strategy discussions. Companies have to keep a firm grip on the public鈥檚 perception. With websites like Glassdoor庐 and Indeed庐, not to mention social media sites like Facebook庐 and Twitter庐, candidates can 鈥渢ake to the streets鈥� to voice their approval or disapproval with the way they were treated during the hiring process. Let鈥檚 face it鈥� Bad news travels fast. Often, faster than good news! This course is for talent acquisition professionals who want to ensure a positive and engaging experience to make sure you turn candidates into advocates! By the end of this course, you will be able to identify the four stages of the candidate journey: attract, convert, close, and delight. You will be able to give examples of how to keep the candidate engaged throughout the process, after the offer, and beyond. You鈥檒l learn how to create a positive experience even when turning down a candidate by providing personalized responses, and much more! To be successful in this course, you should have at least 2 years of work experience.