Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business鈥� suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your 糖心vlog官网观看 work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
Module 4 Introduction
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Skills You'll Learn
Digital Marketing, Analytics, Marketing, Data Analysis, Web Analytics, Marketing Analytics, Data Storytelling, Google Analytics, Digital Advertising, Data Collection, Trend Analysis, Information Privacy
Reviews
4.5 (3,339 ratings)
- 5 stars64.95%
- 4 stars24.97%
- 3 stars6.58%
- 2 stars1.85%
- 1 star1.61%
OA
Mar 1, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
AS
Apr 13, 2018
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
Taught By
Kevin Hartman
Adjunct Instructor of Business Administration