This course covers how to drive customer equity and transform your marketing strategies using generative AI. Delve into the foundational components of customer equity and understand the impacts on long-term business success. Learn to evaluate marketing tactics through the lens of customer equity and identify opportunities where AI can enhance these efforts. Explore the most effective tactics for customer acquisition and discover how AI can make these processes more efficient and impactful. Gain insights into the analytic foundations of modeling customer retention and uncover how AI can support retention strategies. The course also highlights the role of automation in modern marketing tactics and the benefits of using experimentation to evaluate AI's impact. Learners will assess how AI can optimize marketing operations, contributing to more efficient and effective campaigns. Join and learn the skills to harness AI for improving customer acquisition, retention, and overall equity, driving sustainable growth for your organization.
Automating Marketing Interventions- Part 2
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Skills You'll Learn
Customer Acquisition Management, Marketing Effectiveness, Customer Insights, Marketing Strategies, Customer Analysis, Generative AI Agents, Predictive Modeling, Marketing Analytics, Customer Retention, Marketing Operations, Marketing Automation
From the lesson
Automating Marketing Interventions
Taught By
David Schweidel
Associate Professor of Marketing