This course is ideal for individuals seeking to develop essential marketing skills for a career in the hospitality industry. It will cover the fundamentals of hospitality marketing and gain a competitive edge in this dynamic industry. This course covers key principles and strategies, from understanding customer needs and market trends to planning effective campaigns across various channels, including digital platforms.
View SyllabusSkills You'll Learn
Strategic Marketing, Digital Marketing, Customer Insights, Target Market, Customer experience improvement, Consumer Behaviour, Adaptability, Target Audience, Marketing Channel, Brand Strategy, Market Analysis, Customer Relationship Management, Market Trend, Marketing, Promotional Strategies, Marketing Strategy and Techniques, Hospitality, Content Marketing, Marketing Planning, Online Advertising
From the lesson
Hospitality Integrated Marketing Channels
This module will assist you to gain the knowledge and tools to thrive in the digital age of hotel marketing. Explore distribution channels, promotional strategies, and key digital marketing techniques to effectively reach and engage potential guests.