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This comprehensive Email Marketing program will equip you with the skills needed to excel in digital marketing. You'll learn to create, design, and optimize email campaigns, driving engagement and business growth. By the end of this course, you will be able to: - Understand Email Marketing Fundamentals: Grasp the key objectives, importance, and legal aspects to build a strong foundation. - Develop Growth-Focused Strategies: Craft effective welcome, promotional, and sales emails that significantly boost business growth. - Master Mailchimp for Audience Management: List, segment, and manage audiences effectively, and create targeted email campaigns using Mailchimp. - Design Impactful Email Templates: Create compelling templates, forms, newsletters, and pop-ups that enhance audience engagement and conversions. - Implement Advanced Automation Techniques: Automate campaigns, manage subscriber follow-ups, and execute drip campaigns with Mailchimp's tools. - Optimize Campaigns with A/B Testing: Use A/B testing to analyze and refine your email strategies, ensuring maximum impact and effectiveness. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical email marketing skills, preparing you for success in the digital marketing field.