Building an engaged audience on Facebook requires more than just great content鈥攊t鈥檚 about strategic planning, community building, and real-time interaction. In this course, you鈥檒l learn how to develop an effective content scheduling workflow, foster active communities, and use Facebook Live to connect with your audience in meaningful ways. You鈥檒l start by mastering content planning and management to organize and schedule posts efficiently. Next, you鈥檒l explore strategies for growing and managing vibrant Facebook communities through Groups and Pages, leveraging engagement tactics, SEO, and hashtag strategies to boost visibility. Finally, you鈥檒l learn how to host compelling Facebook Live sessions, from scriptwriting and technical setup to managing live interactions for maximum impact. By the end of this course, you will be able to: - Build and manage active Facebook communities through Groups and Pages - Create engagement-driven content - Develop effective content scheduling workflows - Leverage Facebook Live for real-time audience interaction
Why Facebook Content Planning and Management Matters
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Skills You'll Learn
Drive Engagement, Community Development, Live Streaming, Facebook, Content Strategy, Content Management, Content Creation, Social Media Strategy, Social Media Content, Scheduling, Social Media Marketing, Social Media Management, Social Media Campaigns
From the lesson
Growth and Engagement on Facebook
Taught By
Nina Ottaviano