Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky 鈥� Nils Hartmann, Head of Movie Channels at Sky Italia 鈥� www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy 鈥� www.eataly.net Berlucchi 鈥� Paolo Ziliani, Owner 鈥� www.berlucchi.it Joia Restaurant 鈥� Alta Cucina Naturale 鈥� Pietro Leemann, Owner and Chef 鈥� www.joia.it Branca 鈥� Nicol貌 Branca, Owner 鈥� www.branca.it Barilla 鈥� Giuseppe Morici, President Region Europe 鈥� www.barilla.com Proyecto Expo 2015 Chile 鈥� Guillermo Ariztia, Chile Pavillon Director 鈥� www.expomilan.cl Winery Il Cavallante, Milano 鈥� Sergio Morpurgo, Owner Heineken 鈥� Floris Cobelens, Marketing Director 鈥� www.heineken.com TRDN 鈥� Martin Oetting, Managing Director 鈥� www.trnd.com GROM 鈥� Federico Grom, Owner and Founder 鈥� www.grom.it/en Tetra Pak 鈥� Matthew Hatton, Director Competitor Intelligence 鈥� www.tetrapak.com BioHombre 鈥� Matteo Panini, CEO 鈥� www.hombre.it Acetaia Maletti 鈥� Carmen & Claudio Maletti Cantine Riunite & CIV 鈥� Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager 鈥� www.riunite.it GlemGas 鈥� Marco Guerzoni, Program Product Manager 鈥� www.glemgas.com Bibendum Catering 鈥� LaFranceschetta58 鈥� Sabrina Lazzereschi & Marta Pulini, Owners and Founders 鈥� www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles.
5. Product Lifecycle and Market Lifecycle
Skills You'll Learn
Innovation, Food and Beverage, Business Strategy, Consumer Behaviour, Hospitality Management, Global Marketing, Product Quality (QA/QC), Brand Management, Marketing, Growth Strategies, Value Propositions, Market Dynamics, Restaurant Management, Competitive Analysis
Reviews
4.8 (4,916 ratings)
- 5 stars82.40%
- 4 stars15.17%
- 3 stars1.72%
- 2 stars0.20%
- 1 star0.48%
EC
May 20, 2020
Really enjoyed this course, found it very in-depth and relevant to the food and beverage industry. My one note would be for some of the links in the last 2 weeks to be updated as they no longer work.
AN
May 27, 2020
It was really informative and loved the way in which the course was structured and presented. Hope there's more courses along the similar line on food & beverage topics as well as on management.
From the lesson
Tradition vs. Innovation
The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.
Taught By
Gabriele Troilo
Associate Professor