This introductory course, aimed at first-semester MBA students, allows learners to gain a comprehensive understanding of the fundamentals of marketing through the lens of the 4Ps. We'll discuss what markets are, how to properly segment them, and how to create a value proposition and a positioning statement. We'll also go in-depth on the characteristics and items and revolve around each one of the 4Ps of marketing, as well as discuss some strategies and techniques to get the most out of them. This course also enables students to have a good base for discussion in a later Deep Dive course in Marketing, offered later on in the MBA program. Regardless if you've never heard of marketing before or just need a refresher, this course will surely offer you a fresh perspective into the world of marketing.
Welcome to the Course
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Skills You'll Learn
Strategic Marketing, Product Strategy, Marketing Strategies, Target Market, Consumer Behaviour, Marketing Communications, Marketing Management, Marketing Channel, Product Lifecycle Management, Marketing, Product Marketing, Promotional Strategies, Market Share, Value Propositions, Market Dynamics
From the lesson
Week 1 - Introduction to Marketing
Let's take a closer look at what marketing is, what activities it entails, and how to work with markets and STP (segmentation, targeting and positioning).
Taught By
Lucas Lobo