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In the rapidly evolving world of finance, algorithmic trading strategies powered by generative AI (GenAI) are transforming how traders approach the markets. This hands-on course is designed to equip traders, financial analysts, and developers with the skills to leverage GenAI for enhanced trading performance. Participants will delve into setting up a GenAI trading environment, creating custom AI-driven strategies, and automating trading processes. Through real-world examples and practical exercises, learners will gain the expertise to build, test, and deploy GenAI-enhanced trading systems, making this course an essential toolkit for modern algorithmic trading. This course is designed for algorithmic traders, financial analysts, developers, and anyone interested in applying AI in trading. A foundational understanding of financial markets, trading principles, Python programming, as well as basic knowledge of machine learning (ML) and neural networks (NN), is recommended. By the end of this course, the learner will be able to create and test different GenAI based trading strategies. The learner will also be to optimize their portfolio using GenAI and other advanced techniques such as sentiment analysis.