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As an exec or business leader, integrating genAI effectively into your organization will be a top priority. However, navigating how to strategically use this tool is daunting. This short course guides you through formulating effective genAI use cases for your area of business. Through a series of hands-on activities, you will apply genAI best practices while using IBM鈥檚 watsonx AI engine to brainstorm ways to leverage this powerful tool in your organization. You will then construct a potential use case yourself. You will: - Write effective prompts - Develop a business goal to address your pain points - Choose an appropriate genAI application suited to your goal - Critically examine your use case feasibility by considering common risks and reflecting on ways to mitigate them. Throughout the course, you will draw on your own industry expertise and leverage that knowledge to refine your ideas for your organization with genAI assistance. To get the most from this course, we recommend you take the first 2 courses in the Generative AI for Executives and Business Leaders specialization as well. You should also be familiar with basic AI terminology and common AI business concepts.