McKinsey estimates that generative AI (GenAI) can boost marketing productivity by up to 15%. Marketing professionals who can leverage GenAI to enhance efficiency, personalization, and content creation are in high demand. This course gives you the sought-after GenAI skills businesses need. During the course, you鈥檒l explore using GenAI to automate content creation, enhance ad copy, and personalize email campaigns and social media posts. You鈥檒l learn to optimize digital advertising using AI for audience segmentation, creative refinement, and personalized campaigns. You鈥檒l discover how AI can enhance SEO through keyword research, content optimization, and competitor analysis. You鈥檒l explore AI-driven approaches for enhancing e-commerce experiences. You鈥檒l get hands-on practice generating engaging content, personalizing campaigns, and optimizing strategies for better results. Additionally, you鈥檒l examine ethical considerations, challenges, and best practices for AI integration in digital marketing. If you鈥檙e looking to boost your career with in-demand GenAI skills businesses are looking for, enroll today and power up your resume in just a few weeks!
Limitations of Generative AI in Digital Marketing
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Skills You'll Learn
Prompt Engineering, Email Marketing, Marketing Strategies, Generative AI, Keyword Research, Customer experience improvement, Business Ethics, Digital Advertising, Marketing Automation, Content Creation, AI Personalization, Marketing, Copywriting, Search Engine Optimization, Marketing Analytics, Social Media Marketing, E-Commerce, Advertising Campaigns
From the lesson
Generative AI Considerations and Final Project
Taught By
Rav Ahuja
CCO & Global Program Director
Rajesh Menon