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This course provides a comprehensive introduction to the transformative role of generative artificial intelligence (AI) in mobile app development. You will learn how to leverage generative AI across the app development lifecycle, including design, content generation, marketing, and user support. Through hands-on labs, engaging video lectures, and interactive quizzes, you will gain practical experience with leading AI tools like Claude AI, Copy.ai, and Apple Intelligence. The course begins with exploring generative AI concepts, focusing on its applications in app design, gaming, and user engagement. It also addresses the opportunities and challenges in using AI for personalized marketing and support. Then, you鈥檒l dive deeper into advanced topics, such as machine learning models, embedded AI, and cloud-based development tools. By the end of the course, you will create a functional mobile app prototype, integrating generative AI features to enhance user experience. This course equips you with the skills to innovate in the rapidly evolving field of mobile technology, preparing you for roles in development, marketing, and beyond.