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Generative AI in Marketing- Part 2

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Skills You'll Learn

Prompt Engineering, Marketing, Customer Acquisition Management, Marketing Effectiveness, Intellectual Property, Marketing Strategies, Generative AI, Customer Engagement, Business Ethics, Large Language Modeling, ChatGPT, Content Creation

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From the lesson

Generative AI in Marketing

This module will introduce learners to generative AI. You will learn to use generative AI tools and apply them to common marketing tasks.

Taught By

  • David Schweidel

    David Schweidel

    Associate Professor of Marketing

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