In this course, you will prepare for the Google Ads Certification exam. You will review the key concepts covered in this Search Advertising with Google Specialization, including how to create and manage and effective search marketing campaign in Google Ads. You will also explore how to prepare for a career in search marketing. By the end of this course you will be able to: 鈥� Understand the value, scope, and relevance of the Google Ads Certification 鈥� Identify the topics, formats, and potential areas of focus for the certification exam 鈥� Understand the procedural aspects of taking the exam, including registration Completion of the first two courses in the Search Advertising with Google Specialization is highly recommended before enrolling in this course.
Introduction to the Program
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Skills You'll Learn
Campaign Management, Digital Marketing, Marketing, Keyword Research, Search Engine Marketing, Test Planning, Pay Per Click Advertising, Registration, Advertising, Digital Advertising, Google Ads
From the lesson
Get Ready for the Google Ads Certification
This module provides a comprehensive review of the program鈥檚 key takeaways, helps you get ready for the Google Ads Certification exam, and offers guidance on preparing for a career in Search Marketing.
Taught By
Anke Audenaert
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Daniel Kob
Marketing Leader & Entrepreneur