In this course, you will explore the capabilities and benefits of Google Ads in the modern digital landscape. You will learn how to set up, implement, and measure an ad campaign using tools and features available within Google Ads. You will also learn the importance of keyword targeting, essential metrics for evaluation, and how to use available features to improve performance. By the end of this course you will be able to: 鈥� Create and monitor a search advertising campaign within Google Ads 鈥� Implement keyword targeting and assets to improve campaign performance 鈥� Draft high-quality responsive text ads that align with campaign objectives Regardless of your current experience, this course will teach you the fundamental aspects of Google ads so that you can begin implementing effective search advertising campaigns.
Module 5: Increase Ad Relevance with Assets
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Skills You'll Learn
Content Performance Analysis, Keyword Research, Advertising, Digital Advertising, Google Ads, Performance Measurement, Campaign Management, Performance Metric, Marketing, Copywriting, Quality Assessment, Search Engine Marketing, Pay Per Click Advertising, Advertising Campaigns
From the lesson
Increase Ad Relevance with Assets
Taught By
Anke Audenaert
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Daniel Kob
Marketing Leader & Entrepreneur