The course will teach you how to implement an effective Google Ads search campaign. You will learn the concepts of bidding, conversion tracking, attribution modeling, and performance evaluation within Google Ads. You will also explore how to align strategies and settings with campaign objectives for optimal performance. By the end of this course you will be able to: 鈥� Select appropriate bid strategies for your campaign 鈥� Implement conversion tracking tags into a website 鈥� Use the Google Ads Performance Planner tool to improve performance 鈥� Create a Google Ads search campaign Regardless of your current experience, this course will teach you how to align and measure your Google advertising efforts to meet campaign objectives.
Planning the Keywords and Ad Copy
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Skills You'll Learn
Campaign Management, Bidding, Web Analytics, Key Performance Indicators (KPIs), Search Engine Marketing, Pay Per Click Advertising, Advertising Campaigns, Digital Advertising, Target Audience, Performance Management, Budget Management, Performance Analysis, Google Ads
From the lesson
Create a Full Google Ads Search Campaign
This module guides you through creating a full Google Ads Search campaign. You'll first watch how a campaign is built, then apply the steps yourself to create your own Google Ads Search campaign from start to finish.
Taught By
Anke Audenaert
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Daniel Kob
Marketing Leader & Entrepreneur