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This detailed course is designed for hospitality professionals, including revenue managers, hotel managers, marketing managers, and anyone involved in pricing and revenue optimisation within the hospitality industry. This detailed course provides a deep dive into pricing strategies for the hospitality industry. You'll learn to optimise pricing, effectively manage rate integrity and parity, and leverage advanced pricing techniques. Additionally, you'll explore various distribution channels, their associated costs, and how to maximise reach and revenue. By the end of this course, you will be equipped to make data-driven pricing decisions, implement effective rate strategies, and develop a comprehensive pricing strategy to drive business success.