In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a 鈥榬eal鈥� world case 鈥� Hotel 鈥淒e l'茅toile鈥� - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner. Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel鈥檚 competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience. As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel鈥檚 current policies and performance, making recommendations for improvements and and plan how best to implement them.
Reaction of the owner about your analysis of the brand and presentation of the possible options by Peter O'Connor
Skills You'll Learn
Financial Analysis, Sales Management, Hotel Operations, Profit and Loss (P&L) Management, Hospitality Management, Demand Planning, Stakeholder Communications, Revenue Management, Presentations, Market Analysis, Strategic Planning, Brand Management, Competitive Analysis
Reviews
4.6 (107 ratings)
- 5 stars75.70%
- 4 stars18.69%
- 1 star5.60%
FC
Jul 16, 2020
Thank you ESSEC Business School for the Hospitality Management course. It was a remarkable learning journey. All the best.
II
Aug 11, 2019
A course that makes your brain works. You analytical skills will be tested at maximum. Well done!
From the lesson
Questionning the brand?
Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.
Taught By
Peter O'Connor
Professor of information systems, Director of the MBA in Hospitality Management