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Module Description: Marketing in an increasingly Global World: Key assessment and decisions. The "Global Marketing" module addresses the complexities and strategies of marketing in a global environment. You begins by exploring the concept of responsible marketing principles in a global context. The module then delves into the challenges and opportunities of competing on a global basis. You will consider crucial decisions that businesses face when considering international expansion, such key questions as determining whether to go abroad, selecting which markets to enter, and deciding on the most effective ways to enter these markets. You will explore approaching the challenge of designing appropriate marketing programs for international markets. This includes adapting marketing strategies to suit different global market environments and consumer preferences. The module provides a comprehensive overview of the strategic considerations and decision-making, risks and processes involved in global marketing, highlighting the importance of responsible and effective marketing practices in a worldwide context.