This course is structured to provide students with an opportunity to practice the process of starting a venture, and learn to grow, and sustain innovative businesses. It begins with cultivating an entrepreneurial mindset and progresses through design thinking, customer discovery, and strategic financial planning. Each module is designed to build on the previous, incorporating elements like global market positioning and ethical business practices. Students will conclude the course by learning to effectively communicate their business ideas through compelling pitches aimed at securing funding and driving business growth. All students will form teams of 3-4 students and undertake a project intended to become a real business. Pre-Requisites: None Required Textbook: None Other Required Materials: None Software Requirements: None
Module 3 Introduction
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Skills You'll Learn
Sales Presentations, Innovation, Entrepreneurial Finance, Storytelling, Relationship Building, Customer Insights, Project Design, Business Modeling, Entrepreneurship, Market Research, Global Marketing, New Product Development, User Research, Business Strategies, Team Leadership, Financial Planning, Team Building, Design Thinking, Competitive Analysis
From the lesson
Module 3: Idea Generation and Design Thinking
Students apply design thinking and AI tools to generate, develop, and refine innovative business ideas. This module emphasizes practical applications while seeking to solve real-world problems.
Taught By
Nik Rokop
Director, Master of Technological Entrepreneurship