Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication. But this course is also about tactics. I believe, 鈥淪trategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.鈥� So, you will learn both in this 6-week long course. Your final project for this course is to create a pitch deck for a social media influencer strategy. The purpose of your final project is to give you a concrete artifact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers.
How to identify the right influencers; Don鈥檛 become the tool of your tools
Skills You'll Learn
Drive Engagement, Marketing Budgets, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, Presentations, Target Audience, Content Creation, Campaign Management, Social Media Strategy, Marketing Effectiveness, Marketing Analytics, Return On Investment, Social Media Campaigns, Content Marketing, Digital Media Strategy, Influencing, Social Media, Brand Awareness
Reviews
4.3 (189 ratings)
- 5 stars64.02%
- 4 stars19.57%
- 3 stars6.87%
- 2 stars3.70%
- 1 star5.82%
LW
Jun 3, 2020
i really learned a lot about influencer marketing in this course. you get out of online courses what you put into it. i put the effort in and gained a lot of knowledge
CD
Sep 10, 2019
Structured, illustrated w/ solid examples, delivery is excellent from a professional who clearly loves explaining, directly applicable. Highly recommend it.
From the lesson
How To Find Influencers.
Taught By
Greg Jarboe
Instructor