Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture. We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: * What are the key indicators of innovation opportunities? * What steps are critical for entrepreneurs to bring innovations to the marketplace? * What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
Importance and methods of market segmentation
Skills You'll Learn
Innovation, Marketing, Value Proposition, Business Modeling, Strategy and Operations, Leadership and Management, Entrepreneurship, Advertising, Market Research, Strategy, Communication, Business Model
Reviews
4.6 (694 ratings)
- 5 stars75.07%
- 4 stars16.85%
- 3 stars4.89%
- 2 stars1.72%
- 1 star1.44%
YA
Aug 6, 2023
It was really insightful. The method of engagement is designed to encourage participation rather than just clicking through. Recommended reading materials are great and relevant.
DS
May 28, 2020
Course design is really good. All the speakers have given good inputs which are very much needed for entrepreneurs to convert their ideas into the market place.
From the lesson
Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
Taught By
Dr. Thomas J. Mierzwa
Lecturer of Technology Entrepreneurship