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Are you aware that generative AI is rapidly reshaping the financial services landscape? This groundbreaking technology is transforming how we analyze markets, manage risks, and tailor financial products, opening up unprecedented avenues for efficiency and innovation in the finance sector. We've designed this concise course to equip finance professionals and business leaders with a solid understanding of generative AI's fundamentals and its potential in the financial industry. Whether you're in banking, investment management, insurance, or fintech, this course will provide you with the knowledge to harness AI in your financial operations. Upon completing this course, you'll be equipped to spot strategic opportunities for AI implementation in your financial processes, utilize basic AI tools for financial modeling and investment strategy personalization, and formulate plans to incorporate AI into your existing workflows, enhancing risk management and decision-making. By the end of this 3-hour course, you will be able to: LO1: Evaluate the capabilities and applications of generative AI to identify strategic opportunities in various financial contexts. LO2: Apply basic generative AI tools to create simple financial models and personalize investment strategies. LO3: Analyze the potential impact of generative AI on existing financial workflows to develop integration plans that enhance risk management and decision-making processes. What sets this course apart is its beginner-friendly approach to generative AI in finance, featuring practical examples and hands-on experience with popular AI tools. You'll gain insights into not just the "what" and "why" of AI in finance, but also the practical "how" to implement it in your daily operations.