Are you eager to launch a dynamic career in Public Relations or Communications? This course is the ideal starting point for aspiring PR professionals seeking entry-level positions. This introductory course provides an overview of PR, equipping you with the essential skills and knowledge needed to succeed in the industry. In this course you will: 鈥� Define Public Relations, its role, and importance across various organizations 鈥� Identify crucial elements of strategic PR planning 鈥� Describe the key components of a successful PR strategy 鈥� Outline the process for creating a simple PR plan 鈥� Explain core media relations principles 鈥� Define Generative AI and its potential impact on PR 鈥� Explore basic strategies for using Generative AI tools in PR tasks By the end of this course, you will have a thorough understanding of Public Relations, strategic planning, media relations, and the innovative use of AI in PR.
Introduction to Project: Developing a PR Strategy
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Skills You'll Learn
Media relations, generative AI, Strategic Communication, Communication Planning, Target Audience, Public Relations, Content Creation, Performance Metric, Marketing and Public Relations, Program Evaluation, Generative AI Agents, Crisis Management, Ethical Standards And Conduct, Corporate Communications
Reviews
4.7 (76 ratings)
- 5 stars86.84%
- 4 stars7.89%
- 2 stars1.31%
- 1 star3.94%
LM
Feb 3, 2025
Very Informative with real life Exercises to build Hands on Skills.
RA
Sep 10, 2024
Study at your own pace, easy to follow and digest.
From the lesson
Developing a Basic PR Strategy
In the final module, you will apply the concepts, strategies, and skills you have learned by developing the basic components of a PR campaign in a cumulative capstone project.
Taught By
Microsoft