The course, "Introduction to Social Computing" offers a comprehensive exploration of the intersection between technology and society, equipping learners with essential skills in social media analytics and influence. By covering a range of topics from data pre-processing to feature extraction and model evaluation, students will gain practical experience in applying machine learning techniques to real-world social media scenarios. Through hands-on modules, learners will delve into the dynamics of socio-technical systems and responsible AI, understanding how digital platforms shape human interactions and behaviors. The unique combination of theoretical insights and practical applications prepares students to navigate the complexities of social media, including analyzing firestorms and mitigating misinformation. What sets this course apart is its focus on gamification and cognitive biases in online environments, providing students with innovative strategies to enhance user engagement and promote critical thinking. Whether you are looking to advance your career in tech or simply understand the social implications of technology, this course will empower you to effectively analyze and leverage social computing in today鈥檚 digital landscape.
Social Media Analytics
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Skills You'll Learn
Data Ethics, Sociology, Behavioral Economics, Machine Learning, Data Collection, Artificial Intelligence, Research, Game Design, Analytics, Systems Thinking, Usability, Psychology, Social Sciences, Network Analysis
Taught By
Ian McCulloh