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Tourism is one of the most motivating activities for any person. It fills us with enthusiasm, with the desire to get to know new places and establish new bonds. The trip begins long before we start it: when we dream about it, when we imagine ourselves visiting places, tasting flavors, getting to know new cultures. In it we enjoy, investigate, discover and above all, we are amazed with experiences to be revealed. 鈥淥nce a year go somewhere you've never been before鈥� (Dalai Lama), is one of the phrases that surely awakens in us the desire to take a trip soon to unveil new directions. In this online course we will analyze the main characteristics of this phenomenon. The concepts of tourism and hospitality will allow us to address the relevance they have on the economy, culture and environment worldwide. You will learn the importance of incorporating good practices in tourism and hospitality; respecting cultural diversity, the environment, tangible and intangible heritage, and thus generate a conscious and sustainable tourism. Course objectives: - Understand the complexity of the tourism phenomenon. - Recognize the importance of the interrelationship between the tourist and the natural, socioeconomic and cultural environment. - Understand the characteristics of transportation, hotel, and gastronomic services companies as an integral part of the tourism system, in digital environments. - To learn the specific technical language of the sector. - Identify techniques, strategies and frameworks for action to achieve sustainable tourism development.