Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.
Key Characteristics of Fashion Communication
Skills You'll Learn
Marketing, Leadership and Management, Communication, Strategy, Business Model, Strategic Management, Luxury Goods, Brand Management
Reviews
4.7 (6,052 ratings)
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PM
Mar 2, 2017
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
KP
Apr 22, 2021
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From the lesson
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
Taught By
Erica Corbellini
Director
Stefania Saviolo
Director