This course concentrates on the foundations of market research. You will be introduced to the essentials and nature of market research, the research process and the importance of a research proposal. Focus will be devoted to problem formulation, problem solving, research questions and research objectives. The course will be completed with a discussion of ethics on market research. Learners who successfully complete this course will be able to: - Discuss the fundamentals of market research - Reflect on the research process - Formulate research questions and research objectives - Develop a research proposal - Ethics in market research This course is for market research analysts, social media strategists, marketing managers, product managers and market researchers.
Defining Research Design
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Skills You'll Learn
Reflect on the development of the research proposal, Understand the research process, Identify and formulate the research needs, Familiarise with the essentials of market research, Market Research
Reviews
4.4 (66 ratings)
- 5 stars68.18%
- 4 stars19.69%
- 3 stars3.03%
- 2 stars1.51%
- 1 star7.57%
JJ
Sep 29, 2024
This is a good Course and those you like to understand how research works this is the base , those people working in Digital Marketing - Research Field may want to consider this as their base course
AS
Nov 10, 2024
The course is designed in a wonderful manner and was very helpful.
Taught By
Athanasia Lampraki
Evangelia Katsikea