In this course, you will gain a competitive edge with our focus on market research's pivotal role in business strategy. Learn to differentiate between data types, apply various research methods, and turn insights into actionable outcomes. Understand why data-driven decision-making is essential in today's business landscape and how it can propel your company forward.
Introduction to Market Research
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Skills You'll Learn
Business Research, marketing, Customer Insights, Market Opportunities, Data-Driven Decision-Making, Quantitative Research, Market Research, Competitive Intelligence, Data Collection, Business Intelligence, Market Analysis
From the lesson
Market Research Essentials for Marketing Management
Taught By
Dushinka Karani