Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true 鈥渃onsumer focus鈥� in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There鈥檚 no better place to build the foundations of your marketing journey!
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Skills You'll Learn
Marketing, Data Analysis, Experiment, Decision Making, People Analysis, Consumer Behaviour, Market Research, Strategy
Reviews
4.4 (4,808 ratings)
- 5 stars62.16%
- 4 stars25.12%
- 3 stars8.19%
- 2 stars2.39%
- 1 star2.12%
RM
Jul 17, 2018
Actually, the Course is Valuable and Prof. explaination is very good and Clear I recommend it for all who need to update his knowledge and to have an excellent refrence . Raif Moalla clear..I
NS
Jun 29, 2020
Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.
From the lesson
The Consumer Decision Process
Taught By
Shameek Sinha
Professor