This course lays the foundation of marketing analytics. You鈥檒l learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed. By the end of this course you will be able to: 鈥� Describe how marketers use data to inform campaign decisions 鈥� Describe the basic principles of marketing 鈥� Identify why data analysis matters in digital marketing 鈥� Implement the Meta pixel to capture data used to track visitor activity on a website 鈥� Explain how an API connects data captured offline to an online platform 鈥� Describe common platforms for online data management and evaluation 鈥� Navigate Google Analytics and Meta Ads Manager reports 鈥� Explain the significance of the privacy regulations that govern the online marketing space Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners should have basic internet navigation skills and be eager to participate.
Introduction: Data and Privacy
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Skills You'll Learn
Digital Marketing, Marketing, Data Analysis, Marketing Analytics, Advertising, Communication
Reviews
4.8 (2,156 ratings)
- 5 stars82.69%
- 4 stars13.72%
- 3 stars2.27%
- 2 stars0.78%
- 1 star0.51%
MP
Jul 11, 2022
This course is really helpful if you are starting fresh as a Marketing Analytics domain. It's gives a very good picture about the methods and tools we need to know for marketing analysis.
HL
Dec 1, 2021
This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.
From the lesson
Data and Privacy
In the final week you will learn about the regulations around gathering and using online data and consumer鈥檚 rights.
Taught By
Anke Audenaert
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management